Want to invest in Hiitch?  

May 25th, 2007

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Hiitch Pte Ltd is looking for investors who has/have the same vision as us and is/are willing to join efforts with us to establish the next generation social network. We have not been seriously looking for investment up until now. The main reason that we are starting to look for investment is because we realize that Hiitch needs the financing to expand faster to level the odds with our competition.

Hear Us Out!

You may think that on-line social networking is almost over with huge domination from companies such as MySpace, Friendster, Facebook, Bebo and etc. However, we think otherwise! On-line social networking is far from being over but just beginning. There are lots of areas in this field itself that has not been researched and explored but has great value. Communication tools aside, many of these existing services only allows you to place a profile and wait for things to happen. We classify these services as hit and run because of the way they encourage their users to relate to each other. But we envision Hiitch to be far from these hit and run services.

Hiitch is about researching and exploring at real time:
- new ways for you to meet people of your interest.
- new ways for you to widen your social circle.
- new ways to tract your relationships with others.
- new ways for you to find deals and opportunities.
- etc…

All our work is centered around the context of a personalized community in the space of a larger social network. Work in these areas have huge implications not just for the average net-citizen but also for businesses, organizations and etc.

Drop us a mail or contact us directly if you have interest in investing on what we are doing.

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Desktop Applications vs Web Browser?  

February 27th, 2007

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This is one of the frequently argued about topics in the last while. I have tried to stay away from it but it seems that I cannot avoid it. There are a few people who have feedback to us that they will never try Hiitch just because they have to download and install it. I guess the terms ‘download and install’ has become the signature of a desktop application. In my personal opinion views such as these are really disappointing to hear. Disappointing not because they are right but because they come from a very narrow and one sided view point. The web browser for example is also a desktop application, even though almost all web based applications are build on top of it. Without a pre-installed OS on your hardware, the web browser is completely useless. Without the web browser installed on your desktop, the billions of web applications sitting out on the Internet is useless. To me, neither the desktop applications are better nor are web based applications superior. They each do well for different purposes.

I think that most users take for granted that because there are already existing desktop applications that help them to do what they want, there is no need for anything else. Some people even goes as far as to suggest that everything else in the computing world should be in the web browser. Which is an even more disappointing notion. The fact is that we need desktop applications and technology in order to access web based applications. Good technology cannot be about one single concept but a combination of many good concepts. The key to creating a good technology, hence good engineering is the idea of using the best tools (or a mix of the best tools) for the job.

Innovation is the key factor that drives technology. Innovation has always been driven by people who can find good but different solutions to a particular problem. And because the problems often differ, the solutions will also differ. Everything else is a matter of personal preference. Whether you like to use your personal email client or Gmail, Yahoo mail and etc. is a matter of personal preference and your data storage needs. Some people like their mails kept on the email client on their laptop for privacy, others prefer them on a pop mail server for easier access with the web browser. The bottom line question then is not which is better but which one best fits your needs. In my opinion, neither one is going to go away anytime soon because both of them are still helping people solve their problems but in different ways.

At Hiitch we follow the principle that good engineering drives innovation and innovation drives technology. We think that social networking and online dating by its nature contains many private information that should not be made easily available on public Internet terminals. Hence, in our opinion we think that any proper solution in this problem domain has to be personalized to the individual user’s desktop. However, the solution must not restrict itself to the desktop but reaches out to other online users on the network. We try to take the best of the web, the desktop and merge them together into a good solution. In this solution we have incorporated good web concepts without compromising security and privacy. Some of the key features that we have build into Hiitch from web based technology are accessibility anywhere, portability of data, community interactions and etc. Desktop features that we have included are direct information delivery, GUI familiarity, security in terms of data storage and privacy of information.

We accept the fact that there will be people who will disagree with us but we also know that there will be other people who will like what we are doing. And we hope that our solution to social networking and online dating will not only meet their needs in this particular area but empower them to succeed in their social life online!

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